Who We Are

Joanna Hoffschneider, ALEP, founded Resolute Consulting to combine her first career in teaching and training with her second in marketing and business development. Joanna has always enjoyed bringing order and focus to the business world around her, providing the space for people to leverage their strengths and expertise.

Joanna has a reputation for incisive analysis and respectful candor. She is known for her ability to hear the signal through the noise, pulling out relevant and impactful threads from the wealth of information provided by stakeholders. These skills benefit both individuals and organizations, applied at different scales.

Organizational engagements are roughly divided into retainer-based engagements, providing strategic support and focus for organizational leadership, and special projects, addressing a specific identified need.

Individual engagements include one-to-one coaching, customized for the individual but always specific and forward-facing, and group coaching, addressing themes through custom curricula.

Joanna speaks regularly on leadership, marketing, and communications topics. An expat-Brit who grew up in the Far East, Joanna’s multi-cultural point of view and natural curiosity allow her to provide perspective for a wide range of audiences.

She works extensively with the A/E/C community as her family included an engineer, an architect, and a project manager! She also brings her commitment to social justice to her work, working with non-profits to improve their messaging, tighten their organizational focus, and improve their market positioning.

“I’ve had a fantastic 16+ year run in Marketing + Business Development. I’ve built a career and learnt business and deal-making from the perspective of architecture, engineering, and construction – and even spent some time in the hardcore sales environment of a furniture dealership! It’s allowed me to hone my skills, build a network, and contribute to the evolution of the built environment in DC and beyond.

Prior to this, I had a career in teaching and training – discovering my passion for education and professional development at the very start of my working life. I’ve been able to maintain a thread of this passion throughout my working career, and I’ve always known it was where my heart lay.”